Case Study
Sylvania
Sylvania is the leading automotive supplier and long-time brick-and-mortar brand of high performance lighting products.
PARTNER SINCE
March 12, 2018
WEBSITE
MARKETPLACES
Amazon U.S., eBay, Walmart.com
SELLER CATEGORY
Automotive, Tools & Home Improvement
Key Challenges
Sylvania was challenged with gaining control over their presence on ecommerce. It was essential to their ecommerce strategy that Sylvania was able to maintain their brand image on marketplaces to stay ahead of competitors.
BRAND CONTROL
- Sylvania had trouble controlling their presence on ecommerce.
BRAND IMAGE
- Maintaining Sylvania’s brand image on marketplaces to stay ahead of competitors was difficult.
PARTNERSHIP
Our Approach
Pattern helped Sylvania gain control through our Predict software to identify unauthorized sellers and MAP violators, as well as connected Sylvania to legal counsel to assist Sylvania in removing unauthorized sellers. Then Pattern’s creative team produced optimized Amazon images for a consistent brand image across marketplaces. Lastly, our marketplace experts and Brand Managers went above and beyond to help Sylvania diversify their ecommerce portfolio by creating an eBay storefront, optimize product variations for search rankings, clean ecommerce channels for a consistent customer experience, and keep Sylvania’s Amazon storefront updated.
Results
Not only did Pattern help Sylvania with their intial goals of brand control and consistent brand imagery, we helped them grow sales by nearly 100%, increase compliance, optimize images to increase conversion, and our customer service team even helped them achieve 100% positive customer feedback on eBay.
SALES GROWTH
- 97% sales revenue growth YoY from Nov. 2018 to Nov. 2019.
- 151% unit sales growth YoY from Nov. 2018 to Nov. 2019.
HIGH COMPLIANCE RATE
- Sylvania’s compliance reached 90% in their first 6 months with Pattern.
- Monthly compliance on Amazon did not fall below 95% in 2019.
CONVERSION FROM CREATIVE
- Optimized images increased conversion on individual products by as much as 12%.
PERFECT CUSTOMER REVIEWS
- Sylvania’s eBay business has 100% positive customer feedback.
POSITIVE CUSTOMER FEEDBACK
100%
90%
Compliance Rate in First 6 Months
151%
Unit Sales Growth from 2018 to 2019
12%
Optimized Images Increased Conversion Up to
100%
POSITIVE CUSTOMER FEEDBACK
90%
Compliance Rate in First 6 Months
151%
Unit Sales Growth from 2018 to 2019
12%
Optimized Images Increased Conversion Up to
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