Pattern
Pattern
Pattern

UNSER TEAM

Unsere europäisches Führungskräfte

Unser wachsendes Team von globalen ecommerce-Experten arbeitet als nahtlose, eingespielte Einheit zusammen, um ein nachhaltig profitables ecommerce-Wachstum der von uns betreuten Marken zu gewährleisten.

Unser europäisches Management-Team

James Bennett Director of Sales EMEA

James Bennett

DIRECTOR OF SALES, EMEA

Linkedin-in
Neal Fairfield Director of Consultancy

Neal Fairfield

DIRECTOR OF CONSULTANCY, EUROPE

Linkedin-in
Paolo Pederoda

Paolo Pederoda

DIRECTOR OF BRAND GROWTH & ADVERTISING

Linkedin-in
Torsten Schaefer

Torsten Schäfer

GENERAL MANAGER EUROPE

Linkedin-in
bobby-headshot

Bobby White

HEAD OR MARKETING, EMEA

Linkedin-in

Unsere Führungskräfte

Melanie Alder

Melanie Alder

CIO / CO-FOUNDER

Linkedin-in
Josh Baran

Josh Baran

CHIEF BRAND OFFICER

Linkedin-in
Sarah Beard

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

Linkedin-in
Jason Beesley

Jason Beesley

CHIEF FINANCIAL OFFICER

Linkedin-in
Jed Brunson

Jed Brunson

CHIEF INFORMATION OFFICER

Linkedin-in
Arthur Cheung

Arthur Cheung

GENERAL MANAGER GREATER CHINA

Linkedin-in
John LeBaron

John LeBaron

CHIEF REVENUE OFFICER

Linkedin-in
Merline McGregor e1687211071301

Merline McGregor

GENERAL MANAGER AUSTRALIA/NEW ZEALAND

Linkedin-in
David Quaife

David Quaife

GENERAL MANAGER MENA

Linkedin-in
carolyn sarnoff

Carolyn Sarnoff

CHIEF MARKETING OFFICER

Linkedin-in
Jason Wells

Jason Wells

CHIEF TECHNOLOGY OFFICER

Linkedin-in Twitter Github
Dave Wright

Dave Wright

CEO / CO-FOUNDER

Linkedin-in

Kontakt

Starten Sie gemeinsam mit uns durch! Unsere eCommerce-Acceleration-Experten zeigen Ihnen, wie unsere Plattform und unsere Dienste Ihnen dabei helfen, schneller und nachhaltiger zu wachsen, Ihre Marke zu schützen und Ihre Produkte weltweit abzusetzen.

Pattern
Abonnieren Sie unseren Insights-Newsletter
Weltweite Standorte
HQ Office 1441 West Innovation Way Suite 500 Lehi, UT, 84043 – hello@pattern.com 888.881.7576

3rd Floor
76 Wardour Street
London, W1F 0UR, United Kingdom
–
UK@pattern.com
+44 (0)20 7323 0539

Marienplatz 17
80331 Munich, Germany
–
DE@pattern.com
+498974063274

Dubai, UAE
2902 Marina Plaza
Dubai Marina
Dubai, United Arab Emirates, UAE
–
MENA@pattern.com
+971 (0)5699 64170

Level 5
100 Market Street
Sydney, Australia
–
AU@pattern.com
+61 (03)8618 6880

Level 1
44 Caroline Street
South Yarra VIC 3141, Australia, AU
–
AU@pattern.com
+61 (03)8618 6880

19th Floor
Zoroastrian Building
101 Leighton Road
Causeway Bay, Hong Kong, HK
–
HK@pattern.com
+852 (0)9862 0272

3rd Floor, Guangzhou International Electronic Tower, No. 403, Huanshi East Road,
Yuexiu District
Guangzhou, China
–
HK@pattern.com
+852 (0)9862 0272

GWP7+697,
Koregaon Park Annexe, Mundhwa,
Pune, Maharashtra – 411001
India
–
IN@pattern.com
18002100545

Pattern Trading Singapore Pte Ltd 72B Tras Street Singapore, 079011 – SG@pattern.com
Svetozara Markovića 4B, Niš 18000, Serbia

Omladinska 55a, Kraljevo 36000, Serbia
Quick Links
Social Media
  • © 2023, Pattern Inc. – Alle Rechte vorbehalten

James Bennett

DIRECTOR OF SALES, EMEA

Linkedin-in

James Bennett oversees our EMEA sales team, uncovering new partner opportunities for consumer brands. He has extensive experience working alongside brands such as Nike, Converse, TomTom, and Investec helping them to understand and maximise their digital growth opportunities globally.

In his previous role as Head of Growth, B2B and Partnerships at WatchShop (formerly part of Watches of Switzerland Group) he conceptualised, launched & grew three new business verticals forging new commercial partnerships with Marks & Spencer, Next, Net-a-Porter, Decathlon & Jasper Conran.

James has a BA (Hons) from Edinburgh University in Classical Music.

Neal Fairfield

DIRECTOR OF CONSULTANCY, EUROPE

Linkedin-in

Neal Fairfield leads our Consultancy Practice that works with brands, retailers, and their investors to solve commercial challenges and capitalise on ecommerce opportunities.

He specialises in growth strategy, organisational optimisation, ecommerce internationalisation, industry intelligence and benchmarking.

He has extensive experience having worked in the US, Germany, Australia and the UK advising some of the world’s most valuable brands including Mercedes-Benz, Visa, Samsung, McDonald’s and HBO. Prior to Pattern, Neal spent the last decade working in various strategy-focused leadership roles within the Publicis Groupe.

Neal holds a BA (hons) in Advertising & Marketing from Bournemouth University.

Paolo Pederoda

DIRECTOR OF BRAND GROWTH & ADVERTISING

Linkedin-in

Paolo leads the Brand Management and Advertising functions in Europe. His role is to strengthen the relationship with our partner brands by scaling them across platforms and geographies. Paolo has 10 of ecommerce experience having held commercial leadership roles with Wayfair, Argos and Amazon. He began his career as analyst in the Insurance sector, followed by roles as statistician at The Nielsen Company. Paolo holds an MBA from ESADE Business School and a degree in Applied Statistics from the University of Padua.

Torsten Schäfer

GERMANY COUNTRY MANAGER & DIRECTOR OF BUSINESS OPERATIONS EUROPE

Linkedin-in

Torsten Schäfer is our Germany Country Manager & Director of EU Business Operations, and he heads up Pattern’s Munich office. Torsten’s role is pivotal in building strategic partnerships and increasing sales for consumer brands within the German market, as well as surrounding areas in both German-speaking and international markets. Torsten has considerable expertise in ecommerce, most notably at Amazon. Prior to joining Pattern, he spent around 10 years at Amazon retaining senior positions in vendor management, and as Principal Program Manager in which he was responsible for the analysis of profitability, sales, and operational metrics, as well as launching and positioning brands on the marketplace. Torsten began his career as a consultant for Accenture, developing his skills in data analysis and customer consulting. He has an MBA in Technical Business Administration from the University of Stuttgart.

Bobby White

GLOBAL HEAD OF MARKETING

Linkedin-in

Bobby leads Marketing across EMEA. He is primarily responsible for sharing the Pattern proposition across the region to audiences we can help, using data-led strategies and a strong Marketing team to make sure we’re offering the right solution to help our prospects in the right environment.

Bobby started his career with Jaguar Land Rover, moving into B2B Tech with Ricoh and Infobip before moving to Pattern. Bobby’s experience is in leading Marketing teams and working closely with internal and external stakeholders to find the biggest financial opportunity for Pattern and our partners.

Bobby has a BA (Hons) in Management and Marketing, with further accreditation in Marketing and Project Management.

Melanie Alder

CIO / CO-FOUNDER

Linkedin-in

For its first five years, Melanie Alder managed Pattern’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to be the No. 1 third-party seller in the Health & Personal Care category on Amazon. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion into a new headquarters.

Josh Baran

CHIEF BRAND OFFICER

Linkedin-in

Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

Linkedin-in
Sarah Beard brings over fifteen years of HR experience in both healthcare and retail settings to her role at Pattern. Prior to joining Pattern, she served as the HR Manager for Cornerstone Healthcare and Haven Healthcare & Hospice, where she implemented policies and strategies to meet stringent compliance requirements, recruit, train, and retain a high performing and motivated workforce. Sarah specializes in talent recruiting, onboarding, benefits management, and employee relations policies and strategies. Sarah received her bachelor’s degree in Communications from the University of Utah.

Jason Beesley

CHIEF FINANCIAL OFFICER

Linkedin-in
Jason Beesley brings more than 20 years of global finance, operations, and strategy experience with public companies to his role as CFO at Pattern. Prior to joining the company, Jason served as CFO in London for NBCUniversal’s International division, where he ran multibillion-dollar global businesses and worked on the $36 billion acquisition and integration of Sky. He previously held multiple senior financial leadership roles at NBCUniversal and General Electric, based in the United States and overseas. Jason graduated with a bachelor’s degree in economics from Brigham Young University.

Jed Brunson

CHIEF INFORMATION OFFICER

Linkedin-in
Jed Brunson’s expertise in business intelligence and information management has been honed through more than two decades in work for global enterprises. He has served in a variety of roles including Senior Business Intelligence Engineer, Portfolio Director, and Senior Financial Analyst. His knowledge of IT systems and their overall impact on organizations uniquely positions him to keep Pattern’s technical infrastructure running smoothly. Jed received his bachelor’s degree in Accounting and Finance from Weber State University.

Arthur Cheung

GENERAL MANAGER GREATER CHINA

Linkedin-in

Arthur Cheung leads Pattern’s Asia Pacific business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market. Based in Hong Kong, Arthur has more than 20 years of experience in senior ecommerce and ICT roles, working directly for brands and as a consultant. Prior to joining Pattern, Arthur was a Partner Consultant with WiseSmart Consultants specializing in ecommerce business strategy and supporting digital start-ups such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialized in Information Systems Development from City University of Hong Kong.

John LeBaron

CHIEF REVENUE OFFICER

Linkedin-in
John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Merline McGregor

GENERAL MANAGER AUSTRALIA/NEW ZEALAND

Linkedin-in
Merline McGregor leads our Australian business at Pattern. Merline manages our teams based in Sydney and Melbourne as well as supporting global client projects. Merline has worked with retailers to drive their digital marketing and customer acquisition strategies successfully to market. Specializing in strategy, international commerce, and customer engagement and loyalty, Merline has held senior roles with some of Australia’s largest global retailers such as Mimco and Forever New. Prior to Pattern, Merline ran her own digital agency, working with iconic fashion brands including Calibre, Review, Metalicus, G-Star, and Love&Lustre. Merline has a postgraduate degree in Psychology and Statistics as well as a master’s degree in Media and Communications.

David Quaife

GENERAL MANAGER MENA

Linkedin-in
David Quaife runs Pattern’s Middle East and North Africa division based in Dubai. He has considerable expertise in creating seamless customer journeys across online and offline touchpoints for consumers in the Middle East region, having worked for two of its major retail players. He joined Pattern in October 2018 from Landmark Group, where he was Head of Omnichannel at Home Centre with responsibility for the retailer’s entire digital strategy including ecommerce, digital marketing, and in-store digital. Prior to this he was Head of Ecommerce for Alshaya’s Mothercare business with responsibility for its online presence in both the Middle East and Russia, including owning the P&L for both sites. Earlier in his career, David spent a decade working in the U.K. for retailers such as Amazon and Dixons Carphone.

Carolyn Sarnoff

CHIEF MARKETING OFFICER

Linkedin-in
Carolyn Sarnoff is Chief Marketing Officer at Pattern, leading the company’s worldwide marketing efforts across 20+ global locations. A trailblazing former Amazon executive, Carolyn brings nearly 20 years of experience driving global ecommerce growth and innovation to her role at Pattern. While at Amazon, she owned a portfolio of multi-billion-dollar P&Ls and oversaw an array of marketing and growth operations. Carolyn holds an MBA from the Kellogg School of Management, with concentrations in marketing and strategy. She also received a bachelor’s degree in art history and psychology from the University of California, Berkeley.

Jason Wells

CHIEF TECHNOLOGY OFFICER

Linkedin-in Twitter Github
Jason Wells brings a decade of software development and analytics experience to his role as CTO of Pattern. Prior to launching Pattern’s software platform in 2014, he previously held a variety of positions from Business Intelligence Engineer to Software Architect for a large global organization. His product-focused expertise in software, analytics, and infrastructure allows him to effectively manage strategic initiatives as well as daily technology operations. Jason received his bachelor’s degree in Information Technology from Brigham Young University.

Dave Wright

CEO / CO-FOUNDER

Linkedin-in

Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.